Salesforce Pardot

Work Together Win Together Create a Marketing and Sales Super Team

Offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.

Features and Benefits



Generate high-quality leads.


Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s easy-to-use lead generation tools. Easily create landing pages and forms, optimize with advanced testing, and integrate your search connectors — all in one cohesive environment.




Create custom, targeted emails.


Email is the heart of your online marketing, so make sure you’re getting the most out of your efforts with our powerful email marketing tools. Send the right email at the right time with dynamic content and our flexible email scheduling, and optimize deliverability with custom email authentication, SPAM analysis, and multivariate testing.




Accelerate sales pipeline.


Pardot’s comprehensive lead management solution provides all the tools your sales team needs to efficiently nurture and manage prospects. Using Pardot marketing automation, you can automate lead scoring and grading, place prospects on relevant drip campaigns, and view and track all prospect activity on your site.




Calculate marketing ROI.


Accountability and ROI reporting have always been the Achilles’ heel of marketers, making it difficult to allocate budgets and make data-driven decisions. Those days can be a thing of the past with Pardot’s closed-loop reporting, Prospect Lifecycle reports, and Google Analytics connector.



Email Marketing

Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools. Create professional-looking email campaigns fast with our 36 customizable, out-of-the-box templates. Build your own fully-branded templates (from headers and logos to font size and color) with our simplified WYSIWYG editor — no IT knowledge needed! Personalize the buyer’s journey and tailor your emails to prospects’ interests with dynamic content. Optimize deliverability with custom email authentication, SPAM analysis, email testing, and automated CAN-SPAM compliance.

Intuitive Email Builder

Build professional-looking emails fast and without IT experience using our simple, intuitive WYSIWYG editor. Start with our 36 out-of-the-box customizable templates, or use HTML code for a fully-branded experience. Easily insert images such as headers or logos, customizing templates down to the font format and color. Pardot also enables users to apply styles and formatting from other word processors for ultimate user comfortability.

Automated Email Marketing

Send the right email at the right time with email scheduling. Schedule email blasts for optimal timing, or take advantage of Pardot’s powerful lead nurturing capabilities. Our simple drag and drop builder enables you to easily build fully-customizable drip programs for all your needs: keeping in touch with prospects who are not yet ready to purchase, reengaging dormant leads, distributing helpful hints and tips to current or future clients, and reaching back out to prospects lost to a competitor. Automated email marketing also allows you to save time and create another touch point with prospects by setting up autoresponder emails as completion actions for your forms. Welcome prospects to a mailing list, send a link to requested resources such as white papers, confirm event registrations, or simply acknowledge that you have received a prospect’s inquiry and will follow up shortly.

Personalized Messaging

There’s no better way to impress your prospects than by catering specifically to their needs and creating a personalized sales experience with your email marketing. Boost click through rates and increase response rates on your emails with tailored messaging and dynamic content. Change email signature based on the recipient’s assigned sales rep, and automatically change links based on industry, company size, or other prospect data fields. Automate your list segmentation to target specific prospects, and easily group customers or prospects according to actions taken on your site, or areas of interest indicated.

Email A/B Testing

Finally understand which content resonates the most with your email recipients — and get the data to back it up — with A/B testing. Change elements in your email, segment your recipient list, view testing data in real time, then automatically deploy different versions of your email to each segment. Increase open rates, click-throughs, and engagement rates with A/B testing.

SPAM Analysis and Optimized Deliverability

Multivariate testing ensures that your email will reach its mark by allowing users to test it against top SPAM filters. Preview emails across multiple clients/browsers, in inbox view or with images disabled. Pardot further protects your emails from SPAM filters with industry-leading email deliverability infrastructure through Port25 PowerMTA, and reputation management through Return Path. With Pardot, CAN-SPAM compliance is automated, as is bounce and unsubscribe management. Automatic email authentication allows users to send emails from their actual domain to achieve maximum deliverability.

Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. Pardot’s intuitive WYSIWYG interface makes designing and launching landing pages and forms a snap. You no longer need to be an HTML expert to create attractive and engaging landing pages. Optimizing your landing page is also a breeze with automated Multivariate Testing. Create polished forms with real-time field validation and Progressive Profiling designed to increase conversions by never asking for the same information twice. Connect all of your Search Campaigns on one cohesive platform. Manage your campaigns and track your conversions directly from Pardot.

Intuitive Landing Page Builder

There is no need to be an HTML expert to build custom landing pages and forms with Pardot’s intuitive drag-and-drop builders. Keep the look and feel of your brand consistent with custom templates that can be used across the organization. Have complete control over the HTML and CSS to further customize the look and feel of your landing pages and forms, and easily drag in files to use existing marketing assets. Put your forms to work by automatically setting them to trigger notifications, score increases, and more upon conversion.

Multivariate and A/B Testing

Automatically optimize your landing pages by allowing Pardot to do the research for you. Create multiple iterations of the same landing page and run tests to automatically determine which is performing best. You can also conduct simple A/B tests to make sure your landing pages are finely tuned to maximize conversions.

Progressive Profiling

Keep your forms short and your visitors happy by using progressive profiling to collect new information at each interaction. Don’t scare customers away with long forms requiring lots of information. Increase conversions by asking for a smaller number of data points in each interaction. Build a prospect profile over time by displaying conditional fields in forms that won’t ask for the same information twice.

Search Campaigns

Finally bring your search campaigns and additional initiatives into one cohesive environment. Integrate Google AdWords directly into Pardot to gain valuable insight and true paid search ROI. Easily associate search queries with specific prospects to understand interests and pain points. Track revenue from natural search and discover how your paid search campaigns are truly impacting lead generation efforts.

Lead Management

Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time. Increase lead quality with Pardot’s blended lead scoring and grading model. Give sales the talking points they need with detailed prospect tracking and analytics. Free up time to focus on sales-ready leads by placing cold or inactive leads on lead nurturing tracks. Smart lead capture forms make it easy to collect the information you need from your prospects. Automation reduces human error and takes the manual labor out of lead assignment, segmentation, and lead nurturing. Run more targeted campaigns using Pardot’s easy-to-use segmentation wizard.

Automation

Take the manual labor out of lead management and automate your most common marketing and sales processes with lead assignment, segmentation, and nurturing. Pardot’s automation rules builder allows you to segment prospects, send targeted emails, simplify lead assignment, boost scores and grades, and notify users based on actions taken by prospects — all you have to do is set the criteria first.

Lead Nurturing and Drip Marketing

Pardot can automatically send out emails based on time intervals, actions taken by prospects on your site, and other parameters that you set. Using lead nurturing to nurture your leads allows you to free up valuable marketing and sales resources to focus on sales-ready leads — without neglecting your prospects. Keep in touch with prospects who are not yet ready to purchase, reengage dormant leads, send helpful tips to current or future clients, and offer content like white papers and webinars over time.

Smart Lead Capture Forms

Build professional looking forms with Pardot’s drag and drop form builder. Set up forms to collect prospect information and adjust prospect score and grade based on form submissions. Build up these prospect profiles over time by using progressive profiling, which allows you to display new form fields to prospects based on the data points you have already collected. Collect the information that is most important to you by taking advantage of custom form fields, and prevent bogus form submissions by disallowing prospects from entering free email addresses into your forms.

Lead Scoring and Grading

Assist with lead management efforts by using Pardot to grade leads according to your ideal customer profile. Increasing or decreasing grades based on industry, job title, company size, or other criteria ensures that you’re only pursuing leads that are the right fit for your product or service. Lead scoring, which gives leads a numerical score based on a lead’s implicit activities, is a great indicator of how interested leads are in your company. Pardot’s blended lead scoring and grading model gives you the ability to prioritize and qualify leads while building up detailed prospect profiles over time.

Quick and Easy Lead Segmentation

Pardot makes lead management easy by providing you with quick and powerful segmentation tools. Use Pardot’s segmentation wizard to create lists tailored to your exact specifications, then use these lists to run targeted campaigns. You can segment based on prospect activity and information, custom form fields, and more. Pardot’s segmentation tool makes adding and removing prospects to and from lists a snap.

ROI Reporting

Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability. Tie each closed deal back to its original source with closed-loop reporting. Use the Google Analytics Connector to sync visitor and prospect data between Pardot and your CRM. Get a high-level view of your sales cycle’s health with Lifecycle Reporting. Monitor the performance of your paid search campaigns with Pardot’s paid search reporting. Gain greater insight into your email open rates, deliverability rates, email client and browser usage, read rates, and more with advanced email reporting.

Closed-Loop Reporting

Finally calculate your marketing ROI with certainty using Pardot’s reporting tools. Track your individual closed leads back to the campaign that first created them to determine true campaign ROI. Calculate individual campaign costs at any time and automatically have your opportunity data sync between your CRM and Pardot. Manipulate your data any way you want using Pardot’s custom reporting functionality, schedule ROI reports to be sent out by email on a regular basis, and increase your visibility into marketing metrics by tying your CRM’s sales opportunity data to paid search results.

Lifecycle Reporting

Gain an unprecedented view into your sales funnel with Lifecycle reporting. The Prospect Lifecycle report combines your marketing and sales reports in one place to give you a high level view of your sales cycle’s health. By reviewing the report, you will get an idea of how well your marketing and sales organizations are working together, where prospects are getting stuck in the sales funnel, and which areas need improvement.

Google Analytics Connector

Use Pardot to bridge the gap between micro- and macro-level systems. Data from Google Analytics can be passed into Pardot and synced with your CRM, allowing you to track visitors on a macro- and micro-level. Generate reports on campaign effectiveness and gain insight into your lead sources for true clarity into your sales and marketing efforts.

Advanced Email Reporting

Ever wonder how many people are opening your emails, clicking your links, or forwarding your communications to a friend or colleague? Pardot can give you that information and more. Using our advanced email reporting functionality, you can see your email open rates, your click-through rates, which links are driving the most clicks, how many times your email has been forwarded, which email clients your recipients are using, and whether or not it has been (fully) read, skimmed, or only glanced at.

Paid Search Reporting

Gain the insight you need into your paid search campaigns using Pardot’s paid search reports. Reports provide analytics on paid search keywords from vendors including Google Adwords, Bing, and Yahoo — as well as statistics on your Google Adwords campaigns. Use this data to tie your campaigns back to opportunity values and ROI.

Sales Intelligence

Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads. Sell more effectively than ever — in the office or on the go — with Pardot and Sales Cloud Engage. Real-time sales alerts make immediate follow-up a cinch. CRM integrations with Salesforce.com, SugarCRM, and Microsoft Dynamics CRM put everything all in one place. No need to jump between multiple apps. Prospect tracking & analytics lets sales reps speak to what’s most relevant to each prospect. Pardot’s blended lead scoring and grading model means sales reps won’t waste time chasing down dead ends. Follow up with only those meeting your ideal customer profile. The Data.com connector allows reps to see a prospect’s company, industry, state, and more.

Engage Campaigns

  • Deliver the right message, every time.
  • Give reps access to a library of marketing-approved email templates and nurturing tracks, or allow them to create ad-hoc messages with an easy-to-use editor.
  • Send messages from Salesforce CRM, the Salesforce1 Mobile App, or Gmail.
  • Limit the number of messages sent per day.

Engage Alerts

  • Understand every interaction, so you can sell smarter.
  • View a real time feed of prospect engagement right within Salesforce CRM or on the Salesforce1 mobile app.
  • Customize the feed with activities that are important to your sales cycle.
  • Know exactly when to reach out with real time alerts.

Engage Reports

  • Uncover trends that close deals faster.
  • Interactive, graphical dashboards allow reps to easily monitor and control the success of their own campaigns.
  • Access engagement metrics like opens, and click-through rates so you can understand what is impacting your pipeline.
  • Analyze the performance of both templated and non-templated emails.

Engage for Salesforce1

  • Give sales the power to sell from anywhere.
  • Respond at the moment of engagement with a customizable, real-time feed of prospect actions.
  • Add leads to nurturing campaigns with a single click, even when you’re on the go.
  • Gain insight into prospect activities — right from your mobile phone.

Engage for Gmail

  • Track sales emails from Gmail in one click.
  • Send Engage Campaigns from the comfort of your chosen email interface.
  • Log all interactions with your Gmail emails — including clicks and opens — within Pardot and Salesforce.
  • Empower sales reps to engage with prospects anytime, anywhere.

Social Marketing

  • Your clients and prospects maintain a constant presence on social media — why shouldn’t you?
  • Save time and continually distribute your content with scheduled social postings.
  • Provide sales reps additional insight with social profile lookups.
  • Let others circulate your content for you by adding social “share” buttons to your email, blog posts, and white papers.
  • Gain visibility into which prospects are interacting with your social content and at what point in the sales cycle.
  • Post to multiple channels simultaneously, cross-sell your content, and track the success of your social efforts — from one all-inclusive platform.

Social Profile Lookups

Give your sales reps additional insight with social profile lookups. Depending on your package level, Pardot automatically pulls links to a prospects’ Twitter, LinkedIn and Facebook pages into their profile, allowing sales reps to further personalize the sales process and revolutionizing cold calls.

Easy Cross-Platform Posting

Stop wasting time skipping from platform to platform in order to distribute content across your company’s numerous social media outlets. Pardot allows users to add connectors for multiple Twitter, LinkedIn and Facebook accounts. Simultaneously distribute your content across all of your various channels with the click of a button.

Post Scheduling

Your prospects and clients are active on social media outside of normal work hours — why shouldn’t you be? Save time and maintain a constant presence on social media with scheduled social postings. Schedule out content distribution posts hours, days or weeks ahead of time, and establish a cadence and a consistent presence across social media outlets, even when you’re out of the office.

Social Tracking

Understand the value of your social marketing efforts and gain insight into interactions with your prospects with social tracking. Share your content with bit.ly or use custom short URLs to track link clicks for both anonymous visitors and prospects. Measure “likes”, comments, replies, and retweets on content to gain a better understanding of your prospects’ needs and interests.

Salesforce Engage

When you combine Pardot Marketing Automation and Salesforce® Engage, you empower sales reps to connect more effectively. Real-time, mobile, and Salesforce CRM-integrated marketing tools mean you can put the power of marketing-curated content and insights in the hands of sales reps.

Engage Campaigns

  • Deliver the right message, every time.
  • Give reps access to a library of marketing-approved email templates and nurturing tracks, or allow them to create ad-hoc messages with an easy-to-use editor.
  • Send messages from Salesforce CRM, the Salesforce1 Mobile App, or Gmail.
  • Limit the number of messages sent per day.

Engage Alerts

  • Understand every interaction, so you can sell smarter.
  • View a real time feed of prospect engagement right within Salesforce CRM or on the Salesforce1 mobile app.
  • Customize the feed with activities that are important to your sales cycle.
  • Know exactly when to reach out with real time alerts.

Engage Reports

  • Uncover trends that close deals faster.
  • Interactive, graphical dashboards allow reps to easily monitor and control the success of their own campaigns.
  • Access engagement metrics like opens, and click-through rates so you can understand what is impacting your pipeline.
  • Analyze the performance of both templated and non-templated emails.

Engage for Salesforce1

  • Give sales the power to sell from anywhere.
  • Respond at the moment of engagement with a customizable, real-time feed of prospect actions.
  • Add leads to nurturing campaigns with a single click, even when you’re on the go.
  • Gain insight into prospect activities — right from your mobile phone.

Engage for Gmail

  • Track sales emails from Gmail in one click.
  • Send Engage Campaigns from the comfort of your chosen email interface.
  • Log all interactions with your Gmail emails — including clicks and opens — within Pardot and Salesforce.
  • Empower sales reps to engage with prospects anytime, anywhere.

Support:

Knowledge Base: http://www.pardot.com/company/contact-us/
Phone: 1-855-426-9213

Standard

MYR 4600 / contact / month +0.00 / user / month For 1 User And Above

Ideal For

Standard marketing automation
In-depth Prospect Tracking
Lead Nurturing & Email Marketing
Lead Scoring & Grading
ROI Reporting
Forms & Landing Pages
Standard CRM Integration

Pro

MYR 9200 / contact / month +0.00 / user / month For 1 User And Above

Ideal For

Advanced marketing automation
All Standard features plus
Advanced Email Analytics
Email Rendering Preview & Spam Analysis
Email and Landing Page A/B Testing
Advanced Dynamic Content
Google AdWords Integration
API Access - Up to 25K calls/day
Integrated Marketing Calendar
Social Profiles
Chat Support

Ultimate

MYR 13800 / contact / month +0.00 / user / month For 1 User And Above

Ideal For

Customizable marketing automation
All Pro Features plus<./h6>
Custom User Roles
Custom Object Integration
API Access - Up to 100K calls/day
Dedicated IP Address
Phone Support

Add-Ons

Sales Cloud Engage

Sell more effectively than ever before — anytime, anywhere.

MYR 230 / user / month
Engage Alerts
Engage Reports
Engage Campaigns
Engage for Gmail